Winning Tactics For DIGITAL MARKETING TRENDS 2019
The evolution of digital marketing began way back in the 1980s. As we all know, evolution is a slow process, but for digital marketing to become what it is today; it has not taken much time. Since the time the world was raving about the Internet, the life of digital marketing parallely began to blossom. The term was first used in 1990 and the first clickable web-ad banner was created in 1993.
About a decade and a half ago, it was all about the bubble burst of new social media channels, tools, and concepts. In the past couple of years, there has been a deep dig into cracking the ways and means of digital marketing in the purest sense.
As we enter another new year, let’s quickly dive into how trends are evolving and what’s going to keep us busy — learning, understanding, and implementing the whole of next year.
Let’s take a look at the top 6 trends for digital marketing in 2019.
The age of Artificial intelligence
AI has conquered and marked its vivid presence in every industry you can possibly think of. Digital marketing has been no different. The major goal of any marketing plan or strategy would ultimately be to go down to the most granular level to help customers have the best experience with the brand.
What is the best experience for any customer?
When the brand or the service provider is in the absolute same page with that of the customer needs and offer experiences that closely align with unique requirements. For instance, you browse your favorite shopping site and abandon a product in the cart, various reasons be; a reminder to you as a notification about the product in the cart or sliders of products on your social media handles are all instances of the AI technology playing the role of a digital marketer in trying to make up conversions, through monitoring of user behavior in the form of intelligent bots.
Artificial intelligence has indeed disrupted every industry with the growing need to be able to live up to the standards of adapting innovations to stay relevant to the recent digital advancements.
AI without a doubt will plunge into the meadow of marketing and redefine the ways and means of user experience.
Not just that, AI is going to mark its presence, more prominently in content marketing and elevating brand experiences. You read that right, AI will fuel content creation, marketing it, and in engagement analytics more in the following year.
The charisma of chatbots
With the same AI technology, chatbots are going to redefine 2019 as well. Chatbots have this amazing charisma that humans do not possess. They’re patient, do not hesitate to perform repetitive tasks, post instant responses, operate with intelligence that has records of the entire purchase history. This is exactly what the modern customer is seeking.
Let’s face it: We’re all impatient and expect technology to keep pace with our requirements instantaneously. For those brands that don’t offer the ultimate experience, they would be called off on social media and there would be a lot of image-tarnishing.
The result?
You lose them to a competitor.
The significance of smooth experience is not at all overrated and there’s no harm in obsessing over a flawless experience for the user. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020.
Uber has simplified the entire process of a car ride through chatbots that has given its users an absolute peaceful cab experience. Chatbots have a gone a grade up enabling to choose the type of ride, track locations, estimate the arrival time, and also make payments.
Go viral with video marketing
The future of marketing is videos. There’s nothing more convincing than a pictorial representation or a real person talking you into a product. Also, product explainer videos tend to be more convincing and quickly understandable instead of a ton of words saying exactly the same thing on your website.
I am pretty sure, this post that I am writing will certainly get better engagement in a video form rather than a blog post. As I am researching on this trends video content creation is certainly something I would be exploring next year to gain better visibility and higher engagement.
Videos do not necessarily limit to Youtube. There are tons of other forms like live videos on your social media handles, product demos, one on one client videos for demos are much more effective than traditional phone calls.
Videos, without a doubt, would rule 2019 and you must already spend some time o your research on the reach through effective SEO techniques for videos.
Influencer marketing gets interesting
The most effective way of sweeping your way into the minds of customers to win trust and credibility is through this incredible power of influencer marketing. Who are these influencers, anyway?
Influencers are those people who with their own personal interest about a niche or vertical product content in a blog or video form, follow the industry closely and stay updated with the happenings of it and has won the hearts of millions of viewers who religiously follow and trust the opinions and choices of this clan.
This trust is what a digital marketer is supposed to capitalize upon as the target audience remains the same, all you need is a product or a service that is worth recommending and a convincing request and compensation while you approach the influencer.
That being said, your needs are sorted. Right there.
This is not as easy as it sounds. This requires a lot of discipline and honesty as the customers are all savvy. Brands are embracing these techniques a lot more than before and this would increase a lot further in the following year as there’s nothing better than selling your brand through an influencer who your audience trust. This is would be better than celebrities extravaganza advertising.
Sensational social media marketing
Day after day the business opportunities on social channels are blossoming and highly promising. As a channel that helps you gauge the widest audience spread in one go, you can increase your outreach through effective marketing.
Brands have dedicated resources to stay in pace with social trends and to constantly interact with followers through frequents posts, videos, and status updates. Not just that, major launches and other business communications that customers would be interested in are sent as DMs through the social handles. This medium draws the customers closer to the brand making personalization an absolute reality.
This trend will be on a rise in 2019, and we will see brands getting a lot more obsessive with social media marketing leaving no stone unturned including the hashtag game, the frequency of updates and paid ads.
Good content to get google friendly
The most popular among the search engines google that all of us are battling to be ranked for our respective content creations. Google over the years has modified its algorithms in many ways. But, in recent times and what holds good for the future is the creation of quality content. Google will not rank content that is shallow, stuffed with keywords, and that is not thoroughly researched.
To be able to successfully market your content and make it google friendly, you have got to research and increase the standards and quality of the content you create. Focus on staying unique and being insightful.
Wrapping up
Digital marketing has changing trends coming up every now and then, all through the year. There’s no real opportunity to adequately prepare for anything, which is essentially the beauty of it. This quality makes the people in it highly creative and intelligent. For yearly trends, it is important that you know what’s likely to rule in the following year and to refine your current strategies or catch up with something that you haven’t begun even at a granular level.
I hope 2019 is a great year for all of us marketing wise and also otherwise:)
Share your thoughts and opinions of anything that you feel would revolutionize in the years to follow.
