The Power Of Email Segmentation: What Can A Lasagna Teach You?

  1. Segmenting your emails results in better relevance in your subject lines and the email content. This not only results in boosting your open rates, but also your click-through rates.
  2. When your recipients feel a connection through your emails, they start trusting in your content. You can significantly reduce your spam score as well as unsubscribe rates.
  3. When your emails are not a plain untargeted blast, the engagement rate would also slowly begin to spike thus improving your email deliverability.
  4. Continuous efforts in segmenting your audience and catering to their exact needs would help you eventually build a long and loyal relationship.

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Product Marketer | Content Creator | Creator of The Digitaldyno. Sticky notes and bulky planners make me happy!

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Nandhini TS

Nandhini TS

Product Marketer | Content Creator | Creator of The Digitaldyno. Sticky notes and bulky planners make me happy!