A single quote can refresh our thoughts and instantly gear us up to change the way we approach things. More so when it is from experts and influencers.
It’s only true that if you feel laid back at work and come across a quote motivating you to hustle, you’d pull your sock up and hustle away.
YouTube and Facebook are the most widely used platforms for video marketing by businesses and what’s better than hearing about it from the experts themselves!
So, here’s a list of awesome quotes from six video marketing experts to help you amp up your efforts.
#1 James Wedmore
“Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.”
It’s common to hear marketers say how video making is a huge task. This is the main reason why they consider it to be “optional”. But, with DIY video making tools redefining video making altogether, marketers must make videos a part of the content ecosystem.
#2 Mari Smith
“Video probably stumps people more than any other type of content, especially if they think they have to come on camera. But there are so many wonderful ways to create video without having to do to-camera pieces”.
As pointed out rightly, video making is not necessarily standing in front of a camera and sharing expertise. Video making can be through video animations, stock videos, tutorials, testimonials, interviews, and a lot more.
#3 Andy Zimmerman
“Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”
This strategy holds true for different audiences and scenarios. Be it an email campaign, a cold sales pitch, a resume, or seasonal greetings — attaching videos along with text-based content drastically improves engagement (for obvious reasons).
#4 Brian Rotsztein
“Create videos with a distinct purpose. Anticipate your ideal consumer’s needs and create content to address those needs.”
This is a golden piece of advice because, in the era of a content overdose on the Internet, it is easy to be lost in creating content without knowing the purpose. Therefore, create videos that would help your audience solve a real-world problem.
#5 Robert Weiss
“Business decision-makers love online video because it gives them the most amount of information in the shortest amount of time.”
In a world full of distractions, people don’t have time to read lengthy content. For people who are swift decision-makers, videos are the way around to get them hooked in seconds and aid their decision making.
#6 Debra Mastaler
“Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.”
It is true how content has been used synonymously to just texts. Visual content is more powerful and most ideal for today’s world.
So, the experts said it! Start creating video content to stay relevant! One of the lucrative channels, to begin with, could be Facebook considering Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.
Start with an easy Facebook video maker and work your way up towards other platforms.
Do you have any other favorite quotes to add? Do let me know in the comments!