Jan 28Product Positioning 101As a marketer, content creation is what I do for the most part. Hence, it becomes very important for me to make sure that I convey my story in the best way possible. But, words can only do so much. Graphics, bar graphs, charts, comics, memes, and gifs play a…4 min read4 min read
Published inProduct Coalition·Aug 3, 2021Is It Time For Mailchimp To Give Up The Throne: Who Are The Other Promising Contenders In The Market?For years, Mailchimp has been the go-to for email marketing needs. Founded in 2001, Mailchimp has grown its user base to more than 11 million. They’ve made a significant mark in the email marketing space by expanding their product features to build sites, business intelligence, social media management, and more. …Mailchimp Alternative5 min readMailchimp Alternative5 min read
Dec 9, 2020The crossroads of Marketing and HR: Why this partnership will work for your organization?What’s your recruitment goal? Before we hop onto the article, I’d like you to grab a pen and paper or your digital note-taking app and write this down. Your answer can be a couple of points (but keep it broad and powerful). The HR journey works in a circular loop…Hr Marketing7 min readHr Marketing7 min read
Sep 17, 2020Emotional Triggers In Marketing: How To Befriend Your Customers And Talk Their LanguageStarbucks. A place where customers hang out often and grab their lattes and mochas frequently from the store outlets. Why do they prefer paying quite a price for Starbucks coffee so frequently while it can be made at home? Unlike certain products that cater to a premium class of customers…Emotional Marketing11 min readEmotional Marketing11 min read
Sep 11, 2020An Evergreen Guide to Facebook Marketing | 60 Second Marketer @AskJamieTurnerWe all know how Airbnb has disrupted the travel and tourism industry once and for all with a refreshing concept back in 2008. For a company that was so unique with its product and approach, cracking the Facebook marketing game was no rocket science. They were able to buck the…Facebook Marketing8 min readFacebook Marketing8 min read
Aug 3, 2020Six Video Marketing Quotes from Experts to Inspire YouA single quote can refresh our thoughts and instantly gear us up to change the way we approach things. More so when it is from experts and influencers. It’s only true that if you feel laid back at work and come across a quote motivating you to hustle, you’d pull…Video Marketing Tips4 min readVideo Marketing Tips4 min read
Published inProduct Coalition·Jul 31, 2020How to choose the best video making DIY tool for your business?It is hard to imagine those times when videos were not a part of the marketing strategies and content plan. Have you ever wondered how companies used to communicate with their customers, do the brand building, create support collateral, and launch products in the past? A brief history of videos in marketing Well, videos were not quite…Product Management3 min readProduct Management3 min read
Published inProduct Coalition·May 3, 2020Meet Ubercircle — A Freshly-Minted Startup Here to Redefine Social Media ManagementMore than three decades ago, becoming an entrepreneur was not for everyone. It required a great deal of investment, the need to move out of the comfort zone, and a workforce. …Social Media Tool6 min readSocial Media Tool6 min read
Apr 18, 2020The Power Of Email Segmentation: What Can A Lasagna Teach You?It was half past one and I was starving. My taste buds were craving for lasagna. I quickly made an online order and in exactly 18 minutes my lasagna was delivered. As I was about to devour this gorgeous food, the layers caught my attention. I thought about it —…Email Marketing Tips5 min readEmail Marketing Tips5 min read
Published inProduct Coalition·Feb 26, 2020Your Guide to successful online reputation management for restaurantsCustomers evaluate a restaurant on aspects beyond food. Things like Instagram lifestyle, love for pretty decors, and quality of dining experience are some factors that qualify a fine dine experience and thereby good reviews and ratings. 90% of diners value online reviews as much as the opinions of their friends…Restaurant Review6 min readRestaurant Review6 min read
